2/18
Connecting the Premium to the Mission
By Innovairre Communications, 2/18/2024
Whether you love them or hate them, premiums are everywhere. In fact, about 60% of nonprofits’ solicitations include the use of premiums. Why are...
1/25
Direct Mail Testing
By Innovairre Communications, 1/25/2024
Direct mail is both an art and a science. And sometimes a mystery. Have you ever had a package bomb that you thought would...
1/17
12/28
4 Fundraising Myths Debunked
By Innovairre Communications, 12/28/2023
So much of direct marketing fundraising is counterintuitive. Smart nonprofits test, and look at the data and results to guide their decision making. Other...
11/25
Getting the Second Gift from New Donors
By Innovairre Communications, 11/25/2023
Getting the second gift from new donors might be the most important gift for your nonprofit to secure. It is also difficult to do. ...
