1/26
The “Eyes” Have It: Direct Mail Psychology
By Innovairre Communications, 1/26/2022
Siegfried Vögele was a German professor of direct marketing. While you may not be familiar with him, Vögele’s many years of research in the...
12/15
How to Retain Donors through Cultivation
By Innovairre Communications, 12/15/2021
Nonprofits know how important their donors are to their success. However, they don’t always act in a way that reflects donors’ value, and it...
11/17
11/9
Fundraising After the Pandemic
By Innovairre Communications, 11/9/2021
COVID-19 changed our everyday lives in many ways. Professionally, we fundraisers were forced to alter our methods to adapt to the “new normal.” Yes,...
10/27
Getting the Basics Right
By Innovairre Communications, 10/27/2021
Lewis Pugh, a famous endurance swimmer, said it best when he said: “If you get the basics right, everything else falls into place.” That...
