To help ensure nonprofits achieve fundraising success, we built The Path to Prosperity. This proven approach — used by our Agency Services team — consists of nine steps, based on our years of testing and analysis.
Nonprofits require predictability and effectiveness from their fundraising activities. To achieve this, our Precision Projections leverage progressive data strategies, cost-effective production measures, proven digital approaches, breakthrough creative, and leading-edge technologies.
Data is the backbone of successful fundraising. We leverage it by applying donor file audits, smart profiling, machine-learning models, sophisticated segmentation, data/creative linkage, channel preference insights, cadence strategies, data-driven ask arrays, and more.
Many nonprofits are struggling to sustain direct mail results and frustrated with digital donations. We often help by effectively allocating resources across channels. Low-performing programs are minimized… dollars are redeployed based on critical analyses... and annual plans are optimized to maximize the synergistic effect of all activities.
Fundraising creative is often described as a combination of art and science. We agree. Innovairre is renowned for both our unrivaled libraries of art assets and case histories. You’ll benefit from insights drawn from thousands of tests and millions of transactions, compiled by our marketing sciences lab and analytical teams.
In an ever-increasing, competitive fundraising environment, personalization and relevance have never been more important. Innovairre proudly maintains the largest digital print capabilities in the nonprofit sector. We have also perfected the integration of progressive data strategies and one-to-one communications across channels.
For many nonprofits, direct mail remains essential for acquisition and reactivating lapsed donors. At the same time, digital activities have become even more critical for donor retention. If you are struggling to replace lost donors — and you haven't discovered an optimal investment balance between direct mail and digital — we can help.
As the leading provider of premiums in the nonprofit sector, we know smart premium campaigns can be highly effective and deliver exceptional ROI. Yet, premiums can be expensive — and not all donors appreciate them. That’s why more nonprofits rely on Innovairre for premium strategies, selection, and deployment than anyone, anywhere.
Donation processing is a specialized skill – different from traditional payment processing. 13% of donations/donor communications require special coding. Therefore, our donation processing capability leverages both superior technology and a team of experts to ensure impeccable data integrity, one seamless workflow, and unprecedented attention is paid to every donor message.
With The Path to Prosperity, the end is always a new beginning. You leverage your victories. You learn from your defeats. You iterate endlessly. And your community benefits. If you ever want to talk about fundraising improvement, iteration or anything else, just ask us.