Innsights

News. Ideas. Solutions.

6/28

The Smartest Fundraising Decision
By Don McKenzie, 6/28/2016

Getting a new donor is really hard. Keeping a new donor is infinitely easier. Yet nonprofits continue to struggle with retention. In fact, statistics...
2/5

3 Ways Matching Gifts can Improve Donor Retention
By Adam Weinger, 2/5/2016

Median donor retention floated around 40% in 2015, meaning that six in ten donors gave to a nonprofit once and did not donate again....