5/26
The “Eyes” Have It: Direct Mail Psychology
By Innovairre Communications, 5/26/2025
Siegfried Vögele was a German professor of direct marketing. While you may not be familiar with him, Vögele’s many years of research in the...
12/9
Fundraising After the Pandemic
By Innovairre Communications, 12/9/2024
COVID-19 changed our everyday lives in many ways. Professionally, we fundraisers were forced to alter our methods to adapt to the “new normal.” Yes,...
11/27
Getting the Basics Right
By Innovairre Communications, 11/27/2024
Lewis Pugh, a famous endurance swimmer, said it best when he said: “If you get the basics right, everything else falls into place.” That...
9/10
How One Donor Made a Big Difference
By Innovairre Communications, 9/10/2024
The other day one of the nonprofits we work with shared the thrilling news that they had received a $1 million planned gift. The...
8/28
Tips for Successful Animal Welfare Fundraising
By Innovairre Communications, 8/28/2024
Fundraising for animal-related charities lends itself to many opportunities to be creative and interactive with donors, with strong results. Donors who contribute to animal...
