1/26
The “Eyes” Have It: Direct Mail Psychology
By Innovairre Communications, 1/26/2022
Siegfried Vögele was a German professor of direct marketing. While you may not be familiar with him, Vögele’s many years of research in the...
11/17
11/9
Fundraising After the Pandemic
By Innovairre Communications, 11/9/2021
COVID-19 changed our everyday lives in many ways. Professionally, we fundraisers were forced to alter our methods to adapt to the “new normal.” Yes,...
10/27
Getting the Basics Right
By Innovairre Communications, 10/27/2021
Lewis Pugh, a famous endurance swimmer, said it best when he said: “If you get the basics right, everything else falls into place.” That...
9/28
Tips for Successful Animal Welfare Fundraising
By Innovairre Communications, 9/28/2021
Fundraising for animal-related charities lends itself to many opportunities to be creative and interactive with donors, with strong results. Donors who contribute to animal...