5/26
The “Eyes” Have It: Direct Mail Psychology
By Innovairre Communications, 5/26/2025
Siegfried Vögele was a German professor of direct marketing. While you may not be familiar with him, Vögele’s many years of research in the...
12/15
How to Retain Donors through Cultivation
By Innovairre Communications, 12/15/2024
Nonprofits know how important their donors are to their success. However, they don’t always act in a way that reflects donors’ value, and it...
9/10
How One Donor Made a Big Difference
By Innovairre Communications, 9/10/2024
The other day one of the nonprofits we work with shared the thrilling news that they had received a $1 million planned gift. The...
8/28
Tips for Successful Animal Welfare Fundraising
By Innovairre Communications, 8/28/2024
Fundraising for animal-related charities lends itself to many opportunities to be creative and interactive with donors, with strong results. Donors who contribute to animal...
8/1
