5/26
The “Eyes” Have It: Direct Mail Psychology
By Innovairre Communications, 5/26/2025
Siegfried Vögele was a German professor of direct marketing. While you may not be familiar with him, Vögele’s many years of research in the...
12/15
How to Retain Donors through Cultivation
By Innovairre Communications, 12/15/2024
Nonprofits know how important their donors are to their success. However, they don’t always act in a way that reflects donors’ value, and it...
11/27
Getting the Basics Right
By Innovairre Communications, 11/27/2024
Lewis Pugh, a famous endurance swimmer, said it best when he said: “If you get the basics right, everything else falls into place.” That...
9/23
How to Recruit New Sustainers
By Innovairre Communications, 9/23/2024
Sustainers – those heroes who commit to automatically giving to your non-profit each month – are money in the bank, quite literally, month-after-month and...
9/10
How One Donor Made a Big Difference
By Innovairre Communications, 9/10/2024
The other day one of the nonprofits we work with shared the thrilling news that they had received a $1 million planned gift. The...
