5/26
The “Eyes” Have It: Direct Mail Psychology
By Innovairre Communications, 5/26/2025
Siegfried Vögele was a German professor of direct marketing. While you may not be familiar with him, Vögele’s many years of research in the...
12/15
How to Retain Donors through Cultivation
By Innovairre Communications, 12/15/2024
Nonprofits know how important their donors are to their success. However, they don’t always act in a way that reflects donors’ value, and it...
1/25
Direct Mail Testing
By Innovairre Communications, 1/25/2024
Direct mail is both an art and a science. And sometimes a mystery. Have you ever had a package bomb that you thought would...
