2/24
How to Successfully Mail Urgent Appeals
By Innovairre Communications, 2/24/2024
There will be times when a situation emerges where your nonprofit has an urgent need for money. Do not shy away from asking donors...
2/18
Connecting the Premium to the Mission
By Innovairre Communications, 2/18/2024
Whether you love them or hate them, premiums are everywhere. In fact, about 60% of nonprofits’ solicitations include the use of premiums. Why are...
12/28
4 Fundraising Myths Debunked
By Innovairre Communications, 12/28/2023
So much of direct marketing fundraising is counterintuitive. Smart nonprofits test, and look at the data and results to guide their decision making. Other...
12/28
One Unforgettable Tattoo
By Don McKenzie, 12/28/2016
I have this habit. When I see someone with a tattoo, I usually ask about it. I’m curious what message people want permanently adhered...
9/25
The Cost of Bad Data
By Sara Rowland, 9/25/2015
Everyone in the fundraising industry knows that fall is the busiest time of the year. Nonprofits are gearing up for campaigns that will drive...
